Question

Topic: E-Marketing

Ppc Guide Book

Posted by AriRose on 3/22/2011 at 9:15 AM ET 100 Points
I'm hoping someone can help me - several months ago I purchased an eBook, a comprehensive guide to PPC management. I lost the link, and can't find the book anymore.

It was from one of the top e-marketing companies out there. Any chance you might now who/what I'm talking about?

If not, can you recommend any good resources for advanced PPC campaign management? Thanks.
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RESPONSES

  • Posted on 3/22/2011 at 10:16 PM Member
    Hi AriRose,

    If you lost the link, you can always go back to the same company or website where you purchased and told them you accidentally misplaced the link. I believe they can re-email you the link.

  • Posted by AriRose on 3/23/2011 at 8:48 AM Author
    Thanks Lynn - if I could recall where I purchased it, I would. But I can't - that's the problem!

    Can anyone suggest a good resource for learning about advanced PPC managment techniques?
  • Posted on 3/23/2011 at 4:50 PM Accepted
    The most valuable resource I've found on the subject is really focused on post-click marketing. Buying clicks isn't the goal -- even buying them cheaply. The goal is conversion -- the thing that makes the cash register ring.

    So here are two ideas:

    First, consider the SmartTools here at MarketingProfs: High-Performance Landing Pages https://www.marketingprofs.com/smarttools/tool/17

    If you prefer a book on the subject, try Honest Seduction, by Scott Brinker, Anna Talerico and Justin Talerico https://bit.ly/cZy1so
  • Posted by Gary Bloomer on 3/24/2011 at 7:47 PM Accepted
    Dear AriRose,

    Contact me off forum. I have several PPC guides in
    e-book format that I'll gladly share, free of charge.

    Gary Bloomer
    The Direct Response Marketing Guy™
    Princeton, NJ, USA
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