Question

Topic: Student Questions

Pr Launch

Posted by Anonymous on 4/12/2011 at 2:17 AM ET 250 Points
Need to organise a PR Launch for Becks Beer and Franziskaner. Can anybody helo me please?
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by SteveByrneMarketing on 4/12/2011 at 11:39 AM Accepted
    I must be missing something. If you landed the Beck's Beer and Franziskaner PR account (or you are an inhouse manager), you must have a budget, a significantly large budget. Why not work with a leading PR firm based in London?

    Steve
  • Posted by SteveByrneMarketing on 4/12/2011 at 11:42 AM Member
    oops, meant to say based in an appropriate city?
  • Posted by SteveByrneMarketing on 4/12/2011 at 9:29 PM Member
    LOL, of course I was missing something, this is a “student question” (do student questions usually show up on the KHE front page or was this re-labeled?)

    Anyway, you need to HYPOTHETICALLY create a PR launch, a moot PR launch if you will. I suggest you begin by doing some research on similar PR launches (read case studies), go to major PR firm websites and learn about how they plan, what process they use, read your text book :)

    best of luck

    Steve
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Student Questions)