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Topic: Student Questions
Contemporary Issues In Marketing Essay
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-Service Dominant Logic
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The question set is:-
‘Although marketing is considered to be a relatively young discipline, to what extent have the contemporary issues explored in the module broadened and developed our understanding of the nature and notion of marketing in contemporary organisations and society?’
With the lecturer giving a side note of:
"The essay should make reference to all of the broad themes covered in the module (e.g. innovation, ethics, multi-channel, social marketing etc) and show the extent to which these ideas have developed our understanding of marketing. We are not expecting an in-depth, detailed discussion of each topic but you should demonstrate how the main ideas in each area might impact on how marketing is understood/ implemented in organisations and society. "
It's quite a vast amount of topics to cover with not many words to do it in. I was wondering if anyone has any suggestions on what i should include and any sources?