Question

Topic: Student Questions

How To Grow Internationally A Small Business?

Posted by Anonymous on 5/17/2011 at 6:40 PM ET 250 Points
If I have a small business that sells food (like a restaurant), how can I make it grow internationally? what are the strategies that I need to follow in order to make an international business?
what are going to be the benefits of growing internationally?
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RESPONSES

  • Posted by Gary Bloomer on 5/17/2011 at 7:58 PM Member
    "Food" is a wide niche. Narrow things down, tell us where you are, tell us where you want to be one year, two years, and five years from now.
  • Posted on 5/17/2011 at 9:31 PM Author
    I meant, a restaurant that started in Monterrey, Nuevo León, México.
    This questions were just because I'm doing a school business report, supposing I want to be in every México en 2 years, and I want to be international in 5 years, I know is difficult but I just want some tips and strategies for making a local business (small business) into an international business :)
  • Posted on 5/18/2011 at 4:58 PM Accepted
    There's an old saying about how to make a small fortune: Start with a large fortune. :)

    The first thing you have to do is become wildly successful in one local restaurant. Get to the point where people are lining up to get in, and they're talking about how great the place is with all their friends.

    Then open a second location. Build it to the same level as the first. (Don't lose the magic in the first place!)

    Then open locations 3, 4 and 5 -- one of them in another city -- perhaps Saltillo? -- and see if the concept plays well in a nearby location. If so, keep expanding. Learn from each new location.
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