Question

Topic: Student Questions

Means Transfer Model

Posted by Anonymous on 10/26/2004 at 5:04 AM ET 50 Points
Good evening,

meaning is tranfered to consumers through the fashion, advertising and art system, according the the "transfer of meaning model". Dicuss an example of this and one example of meaning that is not.

if need elaberation just ask

angryman
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  • Posted by Chris Blackman on 11/1/2004 at 6:45 AM Accepted
    Hey Angry

    Benetton advertisements. Young man dying of AIDS while family sits around his bed. What does it mean? But Benetton clothes because we make mysterious, big-statement ads.
    Another f their ads has a body lying in a pool of blood, looks like a gangland killing. What has this to do with fashion? Nothing. It just means the world is a violent and sad place, life goes on though, so better wear some sharp clothes.

    Just my opinion.

    ChrisB
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