Question

Topic: Student Questions

Research On Cues Of Sexual Attractiveness! (2min)

Posted by Anonymous on 5/27/2011 at 9:52 AM ET 25 Points
Dear marketers,

Currently I'm working on a study about cues of sexual attractiveness in print advertisement. According to former research from an evolutionary psychological perspective, we know that when we emphasise cues of sexual attractiveness in a certain picture, we can increase advertisement effectiveness. I'm investigating how much we may emphasise those cues in order to optimize the effect. To help me do this, please take this short and fun test where you'll need to choose between pictures of attractive men and women. It takes about two minutes. At the end of the test, you'll be able to leave your e-mail address if you'd like to be informed about the results of this study. The link below will take you to the website.

https://foynes.be/study

Great thanks in advance!

Sincerely,

Wim Boudeweel
Master student Communication Sciences
Ghent University
Belgium
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RESPONSES

  • Posted on 6/1/2011 at 7:40 PM Accepted
    Good Survey Wim! I hope you get the results that you desire! :)
  • Posted on 6/1/2011 at 9:01 PM Accepted
    In many cases I didn't really see a difference, but still an interesting study. Looking forward to learning results.
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