Question

Topic: Student Questions

Something About Product Life Cycle Theory

Posted by Anonymous on 5/30/2011 at 12:57 PM ET 125 Points
Product cycle theory has been a very "attractive" theory to many students. Why do you think that is?
This question is raised by our teacher after studying the "product cycle theory".But i can not figure it out what kind of relationships here between the theory and student,meanwhile, what does "attractive" mean here?
SO,could you please give me some clue about the question?
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RESPONSES

  • Posted on 5/31/2011 at 7:43 AM Member
    hi, i might be wrong but i guess the above answer has not addressed the real issue.

    Its a simple thing buddy..PLC in so many words is satellite image of one's company..when you can see it like that , then you can break it down to give you so many things. Pricing, Processes, people , Policies, products and most importantly profit.

    PLC is a strategic viewpoint that has numerous marketing applications. It is the backdrop, the context in which u can find the results of past and the promise of future.

    This might sound as a flowery answer but u must once put this into application to realise the significance of this concept. Half the strategy consulting firms realise that!!

    So a simple PLC can solve a whole lot of questions making it a quite attractive theory to learn. Hence its popularity with the students
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