Question

Topic: Career/Training

Online Courses In Digital Marketing

Posted by Anonymous on 6/2/2011 at 2:04 PM ET 250 Points
I am looking for an online course in digital marketing and came across courses from IDM and couple of them by the Fitzwilliam Institute Group...Would appreciate feedback on these courses or sugestions on other options.....
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  • Posted on 6/2/2011 at 6:32 PM Moderator
    Digital marketing is a pretty broad topic. Do you have a particular area that interests you, or are you looking more for a survey course?

    I'm not familiar with IDM or Fitzwilliam, but I may be able to recommend some alternatives once I understand what you want. There are so many aspects/vehicles that fall within "digital marketing" that it could take you years to master them all -- and by that time they'd mostly be obsolete and new approaches would be taking over.

    It's possible to get up to speed quickly, but it's easiest if you can define your interest areas more specifically.
  • Posted on 6/2/2011 at 6:57 PM Moderator
    Another option: Consider using the seminars and other resources here on the MarketingProfs site. For the price of a PRO membership you can learn all you want. It's a terrific bargain -- especially if you can discipline yourself to create your own lesson plan.

    Or you can hire one of the experts here to serve as a guide for your digital marketing education. Just browse the profiles and see if you spot something that sounds like it fits your needs.

    Either of these approaches would let you customize the learning experience to suit your specific needs, timing and requirements.
  • Posted on 6/6/2011 at 9:02 AM Accepted
    Benchmarking and best practices: below are three links for you. Brendon Burchard does a good job on "how to sell information products on the Internet." The second is the website of Andy Jenkins, who went to New York Film School (of NYU?). The videos on his website have solid content about how to create and use website videos. The third is the website of Sean D'Souzza, who does a good job of presenting his marketing services on the Internet.

    Regards, JH

    1) www.brendonburchard.com
    2) andy jenkins, www.thevideoboss.com/
    3) Sean D’Souzza, www.psychotactics.com
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