Question

Topic: Student Questions

Help With Phd Research - 5-10 Minutes Of Your Time

Posted by Anonymous on 6/27/2011 at 6:53 PM ET 125 Points
Marketing Concept Research Study

I am currently studying for a PhD at the University of Otago, and I would be most grateful for volunteers to participate in my research study on a marketing concept. I am looking for participants who are currently working as marketing professionals to gain their insights on a widely used marketing concept.

The research will involve completing an online survey, in which you will be asked some personal detail about your marketing background and some information about your organisation. This will be used in aggregate form for discussion of the survey sample. This will be followed by a scenario in which you will be asked to briefly explain a marketing concept. No personally identifying information will be collected and the survey will require about 5-10 minutes of your time.

University of Otago ethical research procedures require that I inform you that data from the survey will be stored in a secure location, and will be destroyed after five years. The results of the research may be published as part of an academic thesis or in other publications. Please be aware that you may decide not to take part in this project or withdraw at any time without any disadvantage to yourself of any kind. My aim is to collect over 100 responses. Please do not participate if you under 18 years of age. This research project has been approved by the Marketing Department of the University of Otago.

Your input into the project will be greatly appreciated and the survey can be found at the following location:

https://www.surveymonkey.com/s/Mark2

If you need any further information about the research project, please do not hesitate to contact me at mark.avis[at]otago.ac.nz . I would like to thank you in advance for your assistance with this research.

Mark Avis
PhD Candidate
University of Otago
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RESPONSES

  • Posted by Gary Bloomer on 6/27/2011 at 9:39 PM Accepted
    Done. Good luck to you.
  • Posted by michael on 6/28/2011 at 8:29 AM Accepted
    good and quick
  • Posted on 7/3/2011 at 5:15 PM Accepted
    Fun question; gave a non-academic answer, best wishes,
    JH
  • Posted on 7/3/2011 at 9:15 PM Accepted
    Done. Easy enough.

    It would be very interesting to see the range of responses you get. Any chance we can sign up for a summary report or a copy of the relevant part of your dissertation?
  • Posted on 7/3/2011 at 9:44 PM Author
    Hi, many thanks for all of your help to date.

    In answer to the question, yes, I will be pleased to give you a summary. I am also doing two other surveys, one of academics and the other of ordinary people (i.e. non-marketers). I have also had requests for the results of these. As you might imagine, there will be quite a lot of analysis to do before I can summarise (e.g. developing a classification, and analysing each answer) so it might be a while before I can offer anything very useful. If you would like a copy of the summary, please drop me an email, and I will put it in a folder in my email to send a summary to once ready.

    Again, many thanks for your help to date.
  • Posted by lathans on 7/5/2011 at 1:18 PM Accepted
    Done, thanks!
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