Question

Topic: Taglines/Names

Name My Vegan Cupcake Business

Posted by Anonymous on 6/29/2011 at 5:59 PM ET 125 Points
I'm starting a vegan cupcake business in Chicago, I want the company name to be clever and short. Hopefully one or two words.
A little background info about me:
- avid baker
- architect/interior designer
- Hispanic
- vegetarian converting to vegan

thanks for the help! I really appreciate it
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by mgoodman on 6/29/2011 at 6:39 PM Accepted
    The information about you is less relevant than an in-depth understanding of your target audience, how they make purchase decisions for vegan products, and what words they use to discuss the way they view this market.

    Have you interviewed a dozen people who might be in your target audience? What did they say? Can you give us some insight into the self-talk they expressed? If you haven't conducted these interviews, then that should be your next/first step. If you develop a set of high-gain questions, ask 12-15 people in the target audience and then listen carefully to what they say, you'll have plenty of good ideas for a company name.

    Take detailed notes. You'll be amazed how much you'll learn when you go back and review your notes after interview #14. You'll wonder how you could possibly have skipped this step.
  • Posted by Jay Hamilton-Roth on 6/29/2011 at 6:55 PM Accepted
    V Cupcakes
    Got Cupcakes?
    Vegancakes
  • Posted by SteveByrneMarketing on 6/29/2011 at 9:12 PM Accepted
    Vupcakes
    Velvet Vupcakes
  • Posted by michael on 7/1/2011 at 10:34 AM Accepted
    Ae you planning to market only to vegans? That might really limit your growth. Better to have a good name and have your literature refer to your vegan-ness.

    Michael
  • Posted by NovaHammer on 7/1/2011 at 2:19 PM Accepted
    "I Sing" Cupcakes

    Haven't see a Cupcake Business yet without 'icing' on their product.

    Vegan details may not be important to non vegan types if they enjoy them....Michael makes a good point.
  • Posted by NovaHammer on 7/7/2011 at 11:54 AM Member
    Thinking of the act of eating your product..with cupped hand..CUP ME! This inviting name could also be a great Logo for shirts bags etc..
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)