Question

Topic: Taglines/Names

Conference Tagline

Posted by Anonymous on 7/6/2011 at 10:56 AM ET 250 Points
I am organising a conference for 300 self employed women entrepreneurs in Republic of Ireland. The speakers will be upbeat and talk about business change, surviving the recession, surviving in business and achieving success in business. I need a tagline 4/4 words for the conference. I have decided not to have an overall conference theme but to use a tagline instead.
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RESPONSES

  • Posted by mgoodman on 7/6/2011 at 6:57 PM Moderator
    But what do you call the conference? And what are you trying to communicate with the tagline?
  • Posted by peg on 7/9/2011 at 10:24 PM Accepted
    A conference theme is the way you tell your audience what they will learn, which is how you attract them to attend. If you don't have a theme, then your conference has no context. Your tagline becomes a defacto theme ... but weaker. (Yes, themes seem trite, but they DO work as organizing principles and marketing hooks.)

    May I suggest you rethink your decision? A theme can present context and then the tag can hint at the conference content. Without knowing much about your conference, here are a few suggestions as models:

    Power of Conviction 2011
    Women Take a Bold Stand in Brash Times

    Attracting the Silver Lining
    Strategies for Women Entrepreneurs

    Blue Skies in a Cloudy Economy
    What's Working Now for Women Entrepreneurs


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