Know-How Exchange : Taglines/Names

While it may be generic-sounding, it's clear. Is there a more specific a message you can create with your name (i.e., "Small Hospital IT Solutions, Inc.")?

Generic can be good when it's this specific. Some tips to go along with it:

1. Get a domain name that's much shorter. HealthITC.com is available at this moment. (also: CuringIT.com)

2. When you refer to your business promotionally, leave the LLC off. Use the LLC in technical writing, contracts, and footnotes. Almost every brand does this with their LLC, Inc, Corp., etc.

3. Get beyond a generic feel by giving your business name visual currency using careful selection of typeface, colors or logo. A little money spent with a designer over this will have a big payback.

Or, if you have a good design sense, search for illustrations at an online stock image site such as www.istockphoto.com. For just $10-$15, you can often find an illustration (graphic or drawing) that is a perfect representation of your company concept, and that elevates your name from generic to memorable, reliable and solid.