Question

Topic: Student Questions

Celebrity Related Purchases

Posted by Anonymous on 8/3/2011 at 4:45 AM ET 40 Points
Do you guys buy products and stuff that represent your favourite celebrity?? If yes, what is it that makes you want to buy that specific product?
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RESPONSES

  • Posted by Gary Bloomer on 8/3/2011 at 8:04 AM Accepted
    No.
  • Posted by peg on 8/4/2011 at 8:43 PM Accepted
    Occasionally I've purchased something with a celebrity name on it as a gift for someone else, such as a golf item with a player's name on it for a golf fanatic, or a Hannah Montana item for the child of a friend at the holidays.

    However, I don't buy celebrity items for myself. Indeed, the celebrity connection can kill the sale. I wouldn't, for example, buy a handbag with a celebrity's signature on it, even if the bag were beautifully designed and sold at half off.

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