Question

Topic: Taglines/Names

Tag Line For Emarketing Company

Posted by Anonymous on 8/8/2011 at 9:53 AM ET 250 Points
Hi friends,

I am a Affiliate Marketing professional and promote lots of products eProducts, eBooks, etc. I have recently launched my own company "Niche eMarketing" . I seek your help in adding a meaningful tag line. Can you help me?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 8/8/2011 at 10:10 AM Member
    What's meaningful about your company?
    Who do you target?
    What makes your offerings better than the competition?
    Why should someone trust your offerings?
  • Posted by mgoodman on 8/8/2011 at 2:02 PM Moderator
    Jay's questions are very important if we're to help you come up with a tagline. Who is the target audience? What do you want to communicate to them? What important and unique benefit do you offer them?
  • Posted by peg on 8/9/2011 at 4:27 AM Accepted
    Hi, fiatuno. Here are a few ideas to help you set a direction.

    If your business principally faces your affiliate suppliers, then:
    Specialists in marketing to online audiences

    If your business principally faces other businesses that you wish to serve, then:
    Experts in online product promotion

    If your business principally faces consumers (buyers of your various products), then:
    Your best source for specialty products and information

    The basic idea is to identify the chief need of your main audience, and use your tagline to demonstrate that your company fulfills that need. You want someone who encounters your tagline to think, "That's exactly what I'm looking for."

    Hope that is helpful.

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