Question

Topic: Taglines/Names

New Tagline For Dog Park And Training

Posted by Anonymous on 8/20/2011 at 8:16 AM ET 250 Points
We have a private dog park and club. Clients come here to enjoy the 12 acre park with creek and nature trails. Members are screened prior to entry and there is a quarterly fee. The park is named WolfBrook (this site helped us with the tagline for our business cards a while ago). Anyway we need to update for some flyers for public events and would like a new tagline. The tagline on the business card is "Unleash your dog's inner wolf". We do NOT cater to the people who want to treat their dogs like children. We embrace the dog's attributes and want to provide a dog park experience the DOG would choose if a dog could design their own park. I came up with a couple of (lame) ideas.
A dog park the way nature intended.
or
The dog park your dog would design (or choose?)
We encourage the dogs to act like dogs! Get dirty, run in the woods, etc. Most of our clients say that when get here that it is doggy heaven (too trite).
We don't want anything with the word "paw" or "woof", please!
Here is our fb page with pics and video if it will help.
https://www.facebook.com/wolfbrook
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RESPONSES

  • Posted by Jay Hamilton-Roth on 8/20/2011 at 8:46 AM Member
    Can you comment on previous suggestions you received for taglines: https://www.marketingprofs.com/ea/qst_question.asp?qstID=36016

    Here's a new suggestion: "12 Acres Of Naturally Great Dog Fun"
  • Posted on 8/20/2011 at 11:23 AM Author
    Thanks Jay, I responded to the tshirt thread on 1/17 but guess I should have put a final resolution.
    I do like 12 acres of Naturally Great Dog Fun.
    This is just the type of point we are trying to get across at this particular community fair. We are trying to attract clients via the private park, not necessarily aiming at training or daycare/boarding clients at this event, as much as we are trying to point out that we have this great park unlike all the other training or boarding places around here. The event is a large fund raising dog walk and event day, so we thought we should stand out a bit from all the other vendors who will be promoting their training or daycare/boarding or spa type facilities. I'm hoping that is the right angle to take here.

    The "Leadership through Play" idea is great, too. Just not sure if that wording is how to go.

    Annette


  • Posted on 8/20/2011 at 3:14 PM Author
    Thanks, Karen. Integration may be the way to go.
    As to the website, it is currently being totally overhauled.
    DH and I have a huge disagreement about the address being front and center. I feel like it should be obvious since people will want to know where we are and whether we are convenient to their locale right away. He feels having it at the bottom of the page and available in the directions link is fine. grrrrr

    Annette
  • Posted by NovaHammer on 8/21/2011 at 2:42 PM Accepted
    Fields Of Dreams, Trees & Streams.

  • Posted by michael on 8/22/2011 at 6:04 PM Accepted
    A Fang-tastic time


    Michael
  • Posted on 8/25/2011 at 8:37 AM Author
    My husband liked the Leadership through Play concept, I think that is what we are going to run with.
    On an aside, if anyone is still reading, I read recently that a quick and simple way to come up with a tagline is to state the problem and then the solution. I don't really think my business solves a problem per se, not like a company that fixes flooded basements or does tutoring for testing. Just wondering if you then make up the problem, ie make it seem like you are solving something that really didn't "need" solving?

    Annette
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