Question
Topic: Research/Metrics
Determining Customer Statistics
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Our service is perfect for companies shipping at least $10,000 per year in express class services (overnight, 2- and 3-day). Currently, the average savings of our customers is over 20% compared to what they were doing before they were our client.
Here's the dilemma
Our potential customers are very difficult to identify and the opportunity is certainly not easily quantified. For example, law firms are typically good candidates, but some firms are mainly digital and others still use a high volume of expressed paper documents. Some other use simple priority mail.
I need to figure out how to identify candidates for our program so I can dial in my marketing efforts to reach out to those who can really benefit. These companies should spend a minimum of $10,000 a year in express shipping (it's okay if they use a ground service as well, but it can't be only ground).
Other industries of interest are real estate and mortgage, compounding, and pharmacy.