Question
Topic: Student Questions
Why Are Consumers No Longer Shopping At Whsmith?
Related Discussions
- Off Page
- Marketing Research
- Companies Changed The Strategy Based On Research
- Marketing Targeting Stragety Of A Music Band
- Competition
- Trade Show Actions
- Blackpink - Strengths And Weaknesses
- Qs About Competitor Audit Analysis
- Final Year University Dissertation Question Help!
- Dissertation Ideas Based On Interests
- Search more Know-How Exchange Q&A
Community Info
Top 25 Experts
(Student Questions)
- mgoodman 36,279 points
- Gary Bloomer 32,138 points
- Jay Hamilton-Roth 28,001 points
- Peter (henna gaijin) 23,790 points
- Carl Crawford 22,363 points
- wnelson 21,503 points
- Chris Blackman 10,081 points
- Pepper Blue 8,859 points
- SRyan ;] 8,290 points
- Blaine Wilkerson 7,890 points
- steven.alker 6,430 points
- SteveByrneMarketing 6,267 points
- telemoxie 6,160 points
- bobhogg 4,824 points
- MANSING 4,819 points
- Levon 4,419 points
- Mushfique Manzoor 4,218 points
- Corpcommer 3,952 points
- darcy.moen 3,605 points
I am writing a dissertation on WHSmith and why their core customer is no longer purchasing products from WHS: their average transaction cost equates to £3 per basket, the average price of a product is (£11.31!)
I have a feeling that WHS are not targetting their core customer, or they are targetting someone who is not their core customer!
I would be extremely grateful to receive your opinion of WHS as a retailer, how you think they have gone wrong (was it when they axed Nicholas Lyndhurst from TV ads etc), what WHS are "famous" for and who you think their core customer is.
I would be sooooo grateful for your opinions, when answering could you tell me (if possible) your age, sex and occupation?
THANK YOU THANK YOU THANK YOU!
Luce xx