Question

Topic: Student Questions

Books On Branding And/or Brand Management

Posted by Anonymous on 9/27/2011 at 11:42 AM ET 125 Points
Dear All,

I am currently looking for books that I can read on branding and brand management. Request you to suggest any.

Many thanks,
Priyanka Upponi
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RESPONSES

  • Posted by Gary Bloomer on 9/27/2011 at 7:58 PM Accepted
    Amazon.com has 3,195 results for the category "branding".
    Reading one book per week this would give you 166 years' worth of reading material.
  • Posted on 9/27/2011 at 8:35 PM Accepted
    I'd start with a more general book on marketing: Kotler on Marketing, by Dr. Philip Kotler -- https://bit.ly/db5S7a .

    Then I'd go through the books on this list: https://bit.ly/9bnxbr

    The list isn't specific to brand management, but every book on the list will help make you a better brand manager and guide you to a better understanding of the function.
  • Posted on 9/28/2011 at 6:46 AM Author
    @mgoodman:
    Thank you for your suggestion. I have gone through Kotler's book but will re-visit the book as you said.
    Thanks again.

    Regards,
    Priyanka
  • Posted on 9/28/2011 at 6:51 AM Author
    @Gary,

    THank you for your reply. With such an exhaustive list, I will require a rather long life. And so I was looking to go through books that are apt and probably those that you have read and found extremely useful.

    Regards,
    Priyanka
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