Know-How Exchange : Student Questions

Here are some great sites with a lot of instruction:

www.reachcc.com

www.brandchannel.com

www.allaboutbranding.com

https://searchengineformarketers.com

If you have problems, shoot me an email and I will try to help.

Good Luck!

It sounds like creating a Marketing Plan might be one way to approach this. You can see sample marketing plans at https://www.bplans.com/sp/Marketingplans.cfm. If you look at the table of contents of one, it should give you an idea of the type of info you may want to include.

you just need to remove the dot at the end of the link:

https://www.bplans.com/sp/Marketingplans.cfm

the full stop was included in the hyperlink,(it does that sometimes)

Carl Crawford

jhunot,

Try this link from the library --

https://www.marketingprofs.com/ea/res_detail.asp?resID=29

best of luck,

- Steve

hi jhunot

please give us more information on what kinda product/brand u want to develop and position. since you have given very little information its difficult to extend any help

cheers!!

If it were me, I'd start by defining and researching my target audience. Exactly who is going to buy this drink? What are they drinking today, and what will be replaced by your product? What are their needs/wants, for what brands to they have high value (and loyalty)? Where do they live? Where do they shop? Do they eat at restaurants or at home? How much of each? How often do they drink whatever they're drinking today? What quantities? How do they feel about their drink selections?

You get the idea. Once you really understand your target audience you should be able to develop a strategy that communicates the information they'll need to make a decision about your product.