Know-How Exchange : E-Marketing

A quick Google search for "QR Code statistics'' turned up a number of studies from March thru Sep of this year, but also this warning and set of suggestions:
https://notixtech.com/blog/3-facts-about-qr-code-statistics

In a nutshell, lots of people are clicking on QR codes, but before you spend a lot of money on a campaign you should test your own prospect base. The blog post lists some free resources for conducting your own tests.

Hi,

These are great for research:

https://www.squarecode.biz/2011/06/qr-codes-and-mobile-phones-part-1-resear...

https://www.squarecode.biz/2011/07/qr-codes-and-mobile-phones-part-2-resear...

QR codes work best when they direct people to highly specific offers. Simply putting a QR code that's linked to a home page on an ad ISN'T ENOUGH. Your code must take the viewer somewhere else, or it must offer the viewer something that they cannot find, see, read, watch, or hear anywhere else.

People that follow these highly specific routes are ENGAGED enough in your message to want to find out more. This makes them VALUABLE to you as potential long-term users of your products, goods, and services. Read that again.

You must be able to track the use of the code, which means using it to drive people to highly targeted offers, deals, pages, sub pages, sign up sheets with varying offers, sales copy, and the like.

You can also use QR codes to drive traffic to OTHER codes: Alice tumbling down the rabbit hole and all that. And look what SHE found!

Here's a graph showing the increase in QR code traffic: https://www.google.com/trends?q=QR+CODE+&ctab=0&geo=us&geor=all...

Thus far only 1 in 5 Fortune 50 companies are using QR codes. This means the MAJORITY are waiting to see how OTHER companies use the codes and get results from them before everyone jumps on the same band wagon. Know this: the early adaptor gets the gravy.