Know-How Exchange : E-Marketing

A decade or so ago, green marketing was a lot like marketing nutrition. The consumer knows it's good for you/or a better choice for the planet, but....do they really want to make the product quality, taste or price trade off that choosing green or eating nutritiously demands?

You could look at, if and how, consumer willingness and perceptions of purchasing green have changed.

I also think you could look at the marketing of ethanol which is supposed to be a greener choice. As we are learning, choosing green is not as simple as it seems sometimes. It's more than reducing petrochemical fuel usage, it's also the impact on price and availability of corn which has all kinds of important domestic and international downstream effects.

Good luck and have fun!

What are YOU interested in? Are you interested in: costs, results, truth, education, short-term vs. long-term, perceptions, etc.?

No. Your question is a lame excuse to get someone else
to do your home work for you.

THINK, DAMNIT! Get off your butt and (here's a
revolutionary idea) DO SOME WORK!

The apathy, bone idleness, and arrogance of today's marketing students is stunning. The future of marketing rests in your hands ... which means business owners need to be afraid—VERY AFRAID.

What aspects of green marketing? To benefit whom? Where? Why? Where have you looked? Have you looked AT ALL? If not, WHY NOT? What qualifies you to write about green marketing? Why is your opinion in any way valid, worth listening to, worth applying, or worth—well, anything really?

Rather than waste your time cross examining me and railing at how mean I'm being (which, by the way is for your own good), instead, direct that anger at solving your problem and at answering your own question.