Question

Topic: Student Questions

Literature Review On E-commerce

Posted by Anonymous on 10/13/2011 at 10:02 PM ET 25 Points
Hello,

I am currently undergraduate student studying marketing. I am looking for some help with my dissertation topic.

I have recently been advised by some members of the marketing profs.com on the topic which I would like to explore which is a literature review on:

"on e-commerce vis-a-vis the impact on "friction" in the purchase process".

During the early years of the internet, consumers were reluctant to share their credit card information for fear of fraud and identity theft. Once that hurdle was overcome, e-commerce became an accepted practice and people began purchasing things they would not have previously considered. These purchases were incremental to the status quo economy for two reasons: 1) consumers were exposed to products they would not previously have seen, and 2) the purchase process altered consumer perception of the product value.

BUT
I seem to have a problem with identifying what will my argument be and what will I try to prove by such research.

Any help is much appreciated.
Looking forward to hear from you.
Kayla
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RESPONSES

  • Posted by Gary Bloomer on 10/15/2011 at 9:30 AM Accepted
    What don't you understand? Ask questions about the question to form a question to answer.

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