Question

Topic: Student Questions

Help With Dissertation Ideas

Posted by Anonymous on 10/17/2011 at 6:08 AM ET 125 Points
Hello,

I am undergradute student studying marketing and looking for an interesting dissertation topic.

Any ideas are much appreciated.
Please also state a problem to solve.

Thank you all in advance.

Kayla
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RESPONSES

  • Posted by michael on 10/17/2011 at 2:26 PM Accepted
    You need to find something you are really interested in...not someone else's ideas....or you will lose interest soon into the dissertation. That is a guaranteed failure.

    Michael
  • Posted on 10/17/2011 at 2:50 PM Author
    Hi Michael,

    Thanks a lot for getting in touch.
    I am really struggling here. I was thinking of doing a literature review on e-commerce. Something like "vis-a-vis" impact on "friction". But I do have a problem to identify what will be the reason for doing such a re-search.

    Looking forward to be hearing from you.
    Kayla
  • Posted by Gary Bloomer on 10/18/2011 at 6:39 PM Accepted
    What are your interested in? Passionate about? Engaged by? What aspects of marketing drive you, inspire you, delight you, and keep you awake at night? Write about those things.
  • Posted on 10/18/2011 at 8:00 PM Accepted
    You need to be really specific. Focus in on one company, one brand, one industry, one market. A literature review on e-commerce will be so broad and general as to be truly meaningless.
  • Posted on 10/20/2011 at 4:18 AM Accepted
    This article is really good for marketing dissertation topics, have a look https://www.ivoryresearch.com/marketing-dissertation-topics.php
  • Posted on 10/20/2011 at 6:51 AM Author
    Hello everyone,

    @Megan, I have already been on that website, which was helpful but not exactly what I was looking for.

    I think I am ready to close the question since it turns out from yesterday that I have been approved by my unit coordinator. I think I am going to like the topic I have chosen, however, I would like to say thank all of you for your time and help.

    K
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