Question

Topic: E-Marketing

Webinar Invitation Questions

Posted by Mario R on 10/21/2011 at 2:50 PM ET 250 Points
Hi,

We sent out an invitation to an upcoming web conference recently, but less folks registered than we'd hoped. Those who registered were sent a separate, confirmation-type email with event call-in info and a full copy of the presentation, none of which was included on the original invite.

Does it make sense to send this confirmation-type email to those that haven't registered as well, as a final push to get them to attend?

My concern is giving away a whole presentation file, and a call-in number (normally reserved for registrants) to a list of non-responders.

Thoughts?
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Jay Hamilton-Roth on 10/21/2011 at 10:59 PM Accepted
    Why not give a sample of the presentation materials to those that haven't registered? That'll let them see what they'll be missing, and if they really do want to be on the call.
  • Posted by marketbase on 10/24/2011 at 11:05 AM Accepted
    Consider sending a "contents" page with excerpts of a couple of sessions...

  • Posted by Mario R on 10/25/2011 at 9:08 PM Author
    All great suggestions. We decided to offer audio to non-responders only, and state that full exhibits are available for download as soon as they register.

    Hope that works. Thanks!!
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(E-Marketing)