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Topic: Student Questions

Dissertation Topic Help About Branding!!! Urgent!

Posted by Anonymous on 10/22/2011 at 6:00 AM ET 200 Points
Hello all,

Im trying to sort out a dissertation topic and im really struggling! running out of options as the proposal is in for next week so i need all the help i can get!
I know I want to do a dissertation on branding, and I know I want to involve culture or something to do with languages in it as Im really interested in it. I was thinking about doing "the negative cultural impacts on a company trying to internationalise" however, alot of people are telling me that "i dont know how a country feels" so i am basically setting myself up to fail!

please help!!!
thanks!
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RESPONSES

  • Posted by Gary Bloomer on 10/23/2011 at 5:51 PM Accepted
    Stop.

    Take time to inhale and exhale.

    Now, focus.

    The theme of branding is way too wide. That's like going into a travel agent and telling the person behind the desk that you need a ticket.

    Where do you want to go? What kind of climate suits you? Will you travel for business or pleasure? Will you fly, drive, take to the seas, take the train, or want to walk?

    Get the picture?

    Why negatives? Success (as I responded to one of your other questions yesterday—which, by the way, I hope you read and understood and that you're now prepared to take some action on)—success is a far more positive spin in terms of the way it will read than any focus on failure. There's too much doom and gloom in the world. Why add to it?

    True, you will never know how a country feels. So, focus on the people that make up the country you'll choose. Or focus on the people that want to travel TO that country. What factors drive them? What aspects excites them? Which forces push them, pull them, and shunt them left and right?

    Time is against you so now is not the time to fart around. THINK. FOCUS. DECIDE. How about the success and growth of language courses such as Rosetta Stone?
  • Posted by Veslebert on 10/25/2011 at 3:14 PM Accepted
    Hi Anonymous

    A good topic about branding is the importance of choosing names that sound well in ALL languages.

    An example. When Mitsubishi launched the 4x4 "Pajero", nobody checked is meaning in Spanish. Biiiiig mistake, because it refers to the guy that enjoys sex alone by handlng his dick. So, in all spanish-speaking countries it was renamed as "Montero" (=referred to mountains).

    Have an inspiring search in the Internet if you like the subject (it is not original, but well presented can be fun and instructive). Have a look at:
    https://adsoftheworld.com/blog/when_brand_names_go_bad
    https://www.dr-mikes-maths.com/brandnames.html
    https://www.nationalcigarmuseum.com/Themes/Bad_brands.html
    https://badbrandgoodbrand.com/
    https://traduccionydoblaje.blogspot.com/2008/08/vamos-hablar-de-cosas-que-t... (in Spanish)

    Mazda also did an inspirated job when deciding to launch a car named "Laputa", that may sound nice in Japanese, but in Spanish means "The whore".

    Best regards,
    Alberto
    Spain






  • Posted on 10/27/2011 at 4:24 AM Accepted
    This article has lots of dissertation topics that you may find useful https://www.ivoryresearch.com/marketing-dissertation-topics.php
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