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Topic: Student Questions
Marketing Skills In Differentiation Strategy
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I have suggested to adopt differentiation strategy instead of Cost Leadership.
Now I need to analyse skills the Marketing professionals would need to adapt in order to implement Differentiation.
I want to use the Tri-component model but I seem to be getting stuck at defining the attitudes and behaviors.
Please help me sort out some skills to be adapted by Marketing professionals with regards to this model.
Thank You!