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Topic: Student Questions
Measuring Customer Value In The Auto. Industry
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I'm currently conducting a research on how to measure customer value with different tools.
I would like to know how to measure customer value based on quantitative and qualitative tools.
For quantitative approaches I was considering the CLV,sales per customer, contribution margin per customer.
For the quantitative approaches I can only think of CRM.
Moreover, I was considering the following:
1. ABC Analysis
2. Scoring Model
3. Customer portfolios
My question is which one would you reccomend in using especially in the automobile industry and why?
Thank you very much in advance
Kind Regards
Christine