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Topic: Student Questions

A Case Of A Company Transformed To Market Oriented

Posted by Anonymous on 11/21/2011 at 10:33 AM ET 99 Points
I am a student and now I am working on my assignment, a case of a company which shift from product-oriented to market oriented is needed, could you please help me?

THX
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  • Posted by Gary Bloomer on 11/21/2011 at 7:28 PM Accepted
    How is it possible to have a business that is anything BUT market orientated? Without a market in which to sell there's no point in having a product, no matter how good the product is. A product that no one knows about or that doesn't sell is not a product, it's a liability.
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