Know-How Exchange : Career/Training

It depends on what we mean by the term Marketing Specialist. A good way to describe the specialist's role would be to look at the role of the Marketing Department in the company. If marketing is treated as essentially a staff function, it will have more to do with formulating marketing plans, suggesting implementation and review mechanisms and assisting in organising feedback and taking corrective action. Marketing then becomes an integral part of corporate planning, the first step, by defining products and markets, setting long term as well as medium term and short term objectives, analysing the environment, competitive activity etc.

On the other hand , one has seen marketing departments intimately involved, not only in formulating proposals, but in sales including organisation and management of the sales force.

The role varies greatly , depending on the size and reach of the organisation and the nature of the products markets.
To answer the question one must also know the company background and the products marketed.
K C R Raja

Marketing specialist is a very general term. So general that it really does not mean anything. Different companies use it to mean different things. It could mean anything from sales to marketing management to administrative work. So it all depends on how the company in question defines marketing specialist.

Is there a job description for the position around anywhere? If so, that may give some clue as to what they want from a marketing specialist.