Know-How Exchange : Career/Training

Rates: Whatever the market will bear. Not sure there is a standard rate card for something as broad as "content marketing."

You may need to price your services on a project basis for each prospective client. Understand their needs and expectations, determine what you'd have to do to satisfy them, then estimate the value to them. If that value is greater than what you'd want to do the job, then there's a good chance you can get the assignment. Otherwise, it's probably better that you not even try. Just move on to the next one.

More detailed information about consulting as a business available in the book Rasputin For Hire (https://bit.ly/k3Z7m). The subtitle is An inside look at management consulting between jobs or as a second career. The material applies pretty broadly to all sorts of agencies and freelance businesses.

When you order using the link above, you get a free bonus report that features a round-table discussion with advice and suggestions (about consulting) from five experts here on the MarketingProfs Know-How Exchange.

Companies do pay for content and the rates and pricing models vary. We have clients that contract with us for specific projects (i.e. eBook, lead gen, website content, etc.) and those are flat fee arrangements. We have others that outsource their entire content marketing functions to us. Those are typically monthly retainer agreements.

Working out the pricing will come down to the intersection between your ability to deliver what they need and their ability to pay you what you want. It's always a compromise.