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Topic: Student Questions

Dissertation Topic Enquiry

Posted by Anonymous on 2/12/2012 at 6:43 PM ET 250 Points
Hi, i am an Msc student in the UK, and i really need advice on possible dissertation topics. I am interested in marketing communications (advertising). I would appreciate suggestions.

Thanks
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  • Posted by Marketing Consultant on 2/13/2012 at 2:37 AM Accepted
    Since you are interested is in marketing communication and advertising, you can come up with some innovative but cost effective advertising concepts for products/services of your choice. Later you design and add a communication plan to reach targets. Title you can always choose at the end, I shared the concept and I hope this will help.

    Best wishes for your dissertation!

    Bhawana
  • Posted by Marketing Consultant on 2/13/2012 at 2:37 AM Member
    Since you are interested is in marketing communication and advertising, you can come up with some innovative but cost effective advertising concepts for products/services of your choice. Later you design and add a communication plan to reach targets. Title you can always choose at the end, I shared the concept and I hope this will help.

    Best wishes for your dissertation!

    Bhawana
  • Posted by Gary Bloomer on 2/13/2012 at 4:46 PM Accepted
    There are any number of directions you could go in.

    The term "marketing communications (advertising)" is a tad broad. The more you can narrow down your specific areas of interest [account planning, radio, creative, management, brand strategy, DRTV, broadcast TV, direct response, digital] the more help you're going to receive.

    What are you interested in? What are you passionate about?
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