Question

Topic: E-Marketing

Linkedin Ppc - How To Get Ads Served More

Posted by KathyAd on 2/16/2012 at 10:29 PM ET 125 Points
Does anyone know methods for getting your ads shown more in the LinkedIn PPC ads (the self-serve text ads). My company only pays a couple of dollars per click, and we are getting pretty good leads. But I find LinkedIn will serve my ads up to around 150-250 clicks per day, and then it seems to stop showing our ads for the day. For example, saw the clicks pouring in this morning, we got to 235 clicks around 1:30 pm, and then our ads showed there were no more impressions or clicks the rest of the day. Any tricks or methods?

Our clickthrough rate averages .06%. I have heard some people say that is not great, but I think the only way to get a higher CTR is for me to fudge what we're offering, and then we pay for a click, only to get someone who is disappointed in what we offer.

Thank you!
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RESPONSES

  • Posted on 2/19/2012 at 11:06 AM Accepted
    Hi Kathy,

    A reason for what you are presenting here might be that your ads have low quality score.

    You could edit your text ads to be more specific and relevant to what you are offering and make sure you landing pages deliver exactly what your texts ads claim, so you keep your clickers longer and increase your conversions.

    Hope this helps.

    Have a good day.
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