Question

Topic: E-Marketing

Which B2b Companies Are Really Good At Lead Gen & Nurture

Posted by tech_marketer on 3/17/2012 at 9:32 PM ET 250 Points
Can I ask for people's opinions on what B2B companies they think do really good Lead Generation & Nurturing?

I know there are a lot of aspects to this (web, email, offer, content, scoring, etc.) - but if anyone can name companies that they think are "all around" good that would be useful.

I follow a lot of best practices but it's always nice to have a "role model" out there.

Thanks!
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by SteveByrneMarketing on 3/18/2012 at 4:40 PM Accepted
    I'm a b2b client of Apple. They do a great job.

    Steve
  • Posted by tech_marketer on 3/18/2012 at 8:04 PM Author
    Thanks Steve for the feedback

    And Phil,

    I'm in the semiconductor space, but any high technology company would be good -- such as networking, software, etc.

    from my limited browsing it appears that most of the CRM companies do really well (e.g., Salesforce.com, Eloqua), and I'm guessing part of the reason is because they sell software to support lead generation processes. So anything beyond CRM companies would be very helpful.

    Thanks,

    Ehab
  • Posted by SteveByrneMarketing on 3/18/2012 at 8:49 PM Accepted
    Ehab,

    Two of my previous clients (Filenet and Viacore) were very good at lead generation and customer care. They were both acquired by IBM, so I think IBM would fit the bill.

    Also, most the leading enterprise class software providers in the ERP and supply chain management segments usually do a good job.

    Hope this helps,

    Steve
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(E-Marketing)