Question

Topic: Student Questions

Dell's 2012 Position On The Efficiency Frontier

Posted by Anonymous on 3/23/2012 at 7:39 PM ET 125 Points
In 2005 Dell offers more value to consumer through differentiation at a lower cost that is key rivals. This was done though Dell's internet real-time information with its supply chain/ management. Dell distinctive competencies pushed out the efficiency frontier in PC industry. However, today Dell is trying to reestablish itself in the by providing technology solutions with it Perot acquisition. But, according to many news articles Dell is not competing well with IBM and HP who create top-to-bottom solutions that incorporate their own software and equipment. I would like to know how Dell is positioned today within the efficiency frontier, since they have tried to diversify.
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  • Posted by SteveByrneMarketing on 3/24/2012 at 10:10 PM Accepted
    IMHO Dell remains number one on efficiency manufacturer PC ladder segment. The question is does this segment, as defined, mean as much today, and if not, what segment name will be better - better value (not lowest cost).

    hope this helps
  • Posted on 3/27/2012 at 1:13 AM Author
    I am not clear on what you are stating
    Please clarify: IMHO and if not, what segment name will be better - better value (not lowest cost).


  • Posted by SteveByrneMarketing on 3/29/2012 at 1:06 PM Member
    The segment (or niche) that is named "efficiency" pc manufacturer still belongs to Dell. Dell created this segment and still owns the top position in this segment. However, the meaningfulness of Dell's ownership may or may not be very significant to the customer in 2012.

    So the question for you, your research assignment, is to determine what are the significant pc segment names in today's marketplace, and how should Dell position or reposition itself to be more competitive.

    I could do this research, but I would want to be paid.

    Hope this helps, and best of luck.
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