Know-How Exchange : Career/Training

Dear Thomas,

Can you switch from where you are to where you'd
like or want to be? Of course you can. There is NOTHING stopping you. Nothing at all.

So what must you do in order to MAKE this switch?

Three things:

First, you must be willing to give yourself PERMISSION to make the switch.

Second, you must be willing to RECEIVE the end results of your switch.

Third, you must be willing to WORK to achieve your desired results.

So, repeat after me: PERMIT. RECEIVE. WORK.

Got that?

Splendid.

You've passed the first (and really, the only) test.

Now of course, everything you've just read might all sound like namby-pamby clap trap.

But wait!

If you believe that the PERMIT, RECEIVE, WORK thing is all crap—even an INSTANT, you're done for.

Forget all your classroom, CIM, left brain logic for a moment and focus, if you will, on right brain creativity, and on super subconscious rewiring.

You're dealing here with a MASSIVE mental shift, you're talking here about a HUGE undertaking of neural reprogramming in which you MUST see yourself, not as you ARE, but as you will BE as a result of having made the switch.

Mental time travel like this is ESSENTIAL.

Here's why, and yes, what you're about to read is all true:

Three years ago there was a guy who really, REALLY wanted to make his mark in the world of marketing.

He wanted to build a following, he wanted to be known and recognized as a world authority on marketing and as a top expert on marketing strategy.

He knew he had the smarts to do it.

He knew he had the balls to do it.

But what he did NOT have (and the things he could neither afford nor spend the time on) were the industry accepted or marketing "must-have" credentials to back up his plan.

He had no MA, no MBA, and no marketing education of ANY kind—things without which ought to ordinarily make him invisible and pretty much SOL (shit out of luck) to the "serious" marketing world.

Agreed?

So, with no major marketing education behind him, surely all the common sense and all the social proof in the world of industry norms OUGHT to indicate that he basically, didn't have a hope in hell.

Agreed?

Wrong.

Common sense sometimes isn't that common. And often, the majority is always wrong.

What's that you say? Utter bullshit? Not possible?

Wrong, wrong, wrongedy-wrong!

Why? How?

Because of three words: PERMIT, RECEIVE, WORK.

He PERMITTED himself to ignore industry norms. He basically said "Screw what everyone THINKS my chances are!" He gave himself permission to succeed.

He RECEIVED the thought that he could make it happen. He knew it wouldn't be easy, but he was willing to stick at it and he was determined to take on the issue of ...

WORK, because he knew that that's what it would take to make it happen. To make it a reality.

PERMIT, RECEIVE, WORK all drive perception and in marketing, as in all walks of life, perception IS reality.

So, what happened?

He made his mark.

He's now an accepted expert on the subject of marketing and marketing strategy. He still has no MA, no MBA, and still hasn't got a marketing "qualification" to his name.

But what he DOES have is his name ALL over the Internet where it's SOLIDLY connected with marketing expertise and opinion: on Facebook, on Twitter and here on MarketingProfs—the leading platform on marketing online.

Who IS this guy?

His name is Gary Bloomer and he's just finished answering your question.

Good luck to you.

Gary Bloomer
Princeton, NJ, USA