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Topic: Student Questions
I Have A Small Confusion!
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First of all thanks for expending time reading and answering me!
I have a small confusion regarding some marketing basic concepts. I understand them separately but I cannot structure them properly.
These concepts are Marketing Strategy, Marketing research and Marketing plan.
What I understand is that a marketing plan is part of a Marketing Strategy, and the marketing research would be inside the marketing plan, is it correct?
If you would have to teach these three concepts, which order would you apply?
Thanks for your time guys!