Know-How Exchange : Taglines/Names

You say "stylish" and your store's name should probably come from style -- because wealthy people shop by taste rather than by budget limitation.

So what style is it -- Italian modern? French provincial? Chinese traditional? Ranch baronial? Have a look at roche-bobois (dot) com to see how they've edited their collection to fit within a modern, sleek style. You'll want to use a similar approach to get into an upper-end market. It doesn't have to be the same furniture style as in this example, but you will have to establish a defined style if you want to communicate to a notoriously picky and knowledgeable consumer audience.

Once you can say what that style is, you're much closer to a name that will work for you.

Canapé
Divano