Question

Topic: Career/Training

Opportunities In Study - Value Addition Courses

Posted by Anonymous on 6/13/2012 at 5:39 AM ET 125 Points
I would like to know of any specific courses in Brand Management, Strategic Brand Management, Market Research, Consumer Behaviour, New product development that will add value knowledgewise and careerwise to make a shift into a core brand management role. Are there diplomas / stand alone courses or do they only come as a part of regular MBA courses? I am from India and have about 3+ years of work experience in sales and marketing in a top Indian FMCG company with about 4 years work-experience overall.
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RESPONSES

  • Posted by Gary Bloomer on 6/13/2012 at 9:10 AM Accepted
    I suggest you Google the terms:

    courses in Brand Management

    courses in Strategic Brand Management

    courses in Market Research

    courses in Consumer Behavior

    courses in New product development

    Then I suggest you think carefully about why you need a diploma and what value this document will give potential employers.


  • Posted by myronsarah on 6/14/2012 at 10:51 AM Accepted
    I WOULD LIKE TO HELP YOU IN BRAND MANAGEMENT COURSES. THESE ARE SOME COURSES RELATED TO BRAND MANAGEMENT: Brand Marketing Overview
    Brand Equity,Brand Positioning,Choosing Brand Elements,
    Designing Brand Building, Marketing Programs,Integrated Marketing Communications,Brand Equity Measurement
    Growing and Sustaining Brand Equity.
    I HOPE THIS INFORMATION WILL HELP YOU.
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