Know-How Exchange : Taglines/Names

In my opinion the "professional sector" and the "services sector" are two distinctly separate target segments. I suggest you develop separate sites with appropriate content for each (or pick one or the other). It's already a crowded marketing space for these services, so it will easier to brand and be successful with a smaller piece of the pie.

If you do go forward with both, you could have a divided home page that allows the user to click on the side that is most appropriate for their needs.

Hope this helps,

Steve

Steve is absolutely right. Can you imagine ...

"Our law firm is considering a marketing guy recommended by the plumber!"

"I need marketing help for my plumbing business. I think I'll ask my accountant who he uses."

You need to separate the businesses so that each serves its target audience best. And then position / name each one so there's no mistake about who the target audiences are.

"Supersized profits" hardly seems professional enough for your professional audience, does it?

The more targeted and focused you can be, the greater your chances of success.

Thanks for the responses; however, I have already gotten clients in both areas. Obviously the professional services are would probably be more profitable but I am young, just starting out, and getting referrals from people I know. Anyone else with a suggestion?

Creative Morsels
Juicy, bite-sized ways to grow your business online

With this solution you have proposed, at least your business name and your tagline match up creatively, albeit sans a clear positioning strategy.

Go forward in your youth, learn and prosper.

Steve

Since your business name is ambiguous, I'd suggest picking a tagline that makes it clear what you offer and to who, such as "Small Business Marketing Services". I wouldn't distinguish between professional / services in the tagline, nor would I suggest using the phrase "online communication" - since that's presumably a marketing service you offer.

Thanks a ton Jay! I picked the name because the domain was available and I like food :)

I don't think your name is ambiguous at all. In my mind, a name should tell what you do, and create enough curiosity to get the prospect to explore what its about--your name does that.

The name creates a whole mass of ideas to build the brand. I like Supersize me, but "through effective online communication and marketing" is just a statement-- a feature vs a benefit. It says nothing about what it does to the client. That is ambiguous.

Marketing Morsals for Supersize Profits
Supersize Profits By Marketing Morsals.
Just a morsal for supersize profits
One morsal can make Iron Chef Profits

I would build the whole brand around foody statements we all know. I like it, it's powerful.

Hi,

Is this your site? https://creativemorsels.com/ if it is, I'd urge you to at least put some content online now: a simple landing page with a few hundred words of copy, an opt in form, and some kind of SEO relevant tags.

I'd also suggest you build in some back links, even if they're in the shape of simple comments to relevant, related sites.

As for supplying marketing help to services OR to professions, marketing is marketing. Business is business. Revenue is revenue.

If a message works for a lawyer ... and if a plumber can use elements of that message in his or her niche to make a statement, why not use that tactic to make yourself stand out? In the best traditions of Bill Glazer and Dan Kennedy, I say "swipe and deploy" and good luck to you.

I see nothing wrong in a lawyer asking a plumber for advice on his or her marketing supplier IF that supplier is doing a great job of supplying results.

There's no difference here from a a mechanic asking a customer who the customer uses to bake wedding cakes if that client knows of someone who bakes wedding cakes. If the mechanic's son or daughter is getting married they'll need a wedding cake.

Whatever the niche or the point of origin, who supplies what to whom, when, and based on what point of contact is irrelevant.

If one person asks someone else for advice or help with problem "X", and if the person being asked has had problem "X" and received a great solution from vendor "Y" ... nowhere is it written that thou shall not seek marketing advice from any but those who call themselves marketers. In the land of the blind, the one eyed man is king.

Similarly, nowhere is it written that a plumber or a plasterer is any less professional than a lawyer or a dentist. A certificate on a wall is a meaningless piece of paper if the "professional" supplying the service is a pompous, patronizing, self serving, halfwit.

If someone is well-trained or well known within their niche ... and if they do a great job, at a great price ... and if they offer masses of value in their chosen niche ... and if they offer that same value to the people they serve as either clients or customers ... and if they do what they do better than you can do it yourself and better than their competition, they're a professional ... THAT'S WHY YOU HIRE THEM!

Tag line:

Offering online communication and marketing services to the owners of small businesses in (town, city, state).

I hope this helps. Good luck with your new business.

I think folks are focusing too much on the service versus professional issue. You have a niche: small business. I think Gary's response is dead on.

I'm a CPA in a small practice. My clients, from professionals to service/construction, ask me for advice all of the time. The needs of a small business are different than those of a larger business. A marketing person who is sensitive to those needs is important.

Marketing people who emphasize social media or constant webpage updates underestimate the impact these things have on a very small business. In the end everything will be dropped because everyones time is already stretched so thin. Understand what is sustainable in a small business environment and tailor your solutions accordingly.

Your tagline should somehow let potential customers know you focus on small organizations:
Marketiing and Communications for your small business

Thanks for all the great advice! I am definitely not focused on Social Media updates but more on actually being found, like Google Places and the like. I appreciate all the input.

to respond to your post-- adding social media will very much improve you being found. The perception is it's time consuming, it isnt'. Also, there are services that can post for you. I think a blog would be cool too, the Morsal of the Day