Taglines/Names - Need a catchy back to school tagline from Anonymous: MarketingProfs Question 39627

Topic: Taglines/Names

Need A Catchy Back To School Tagline

Posted by Anonymous on 7/3/2012 at 7:02 PM ET 50 Points

I am in urgent need of a catchy tag line for a radio advert for our stationery store for the back to school line including backpacks, etc.
Thanks

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Posted by Gary Bloomer on 7/3/2012 at 7:45 PM Accepted

Define "catchy". Does catchy appeal? Does it sell? Are people looking for it? Do people use catchy to save money, solve a problem, or to someway enhance their lives?

The answer to all these questions (except the first request, for you to define catchy) is no.

Only YOU know your customer's wants, needs, desires, and problems, which means you already know what's relevant to these people. So make your tag line relevant.

Relevance sells. Catchy does not. "Catchy" is a BS term that means nothing. The sooner you realize this and apply it throughout your business, the sooner you will profit from it.
Posted by Gail@PUBLISIDE on 7/3/2012 at 8:54 PM Accepted

Your Personalization Station

Putting the Cool in Back-to-School
Posted by Jay Hamilton-Roth on 7/3/2012 at 11:32 PM Accepted

"The Pack-To-School Sale"
Posted on 7/4/2012 at 8:14 AM Author

Thanks for your responses so far.
Posted by marketbase on 7/5/2012 at 10:35 AM Accepted

Some ideas:

(alarm clock or school bell ringing sound)
Back to school time's right around the corner.
We've got what you need:
Stylish school supplies--binders, backpacks--you name it.
Head on over to XYZ store today