Question

Topic: E-Marketing

Marketing Financial Products For Brokerage Co.

Posted by Anonymous on 7/5/2012 at 5:01 AM ET 125 Points
How effectively can a brokerage house market its product on social networks keeping in mind the commissions to deal with us are high because of the services provided. I have been opined it wont work because of our high commissions and the country of origin (most sought after city in middle east) where in people are not social network crazy. I believe other way round. I think it would create online presence in the long term and would at least create a following for the company if not customers.

Also i would like to know is it possible to market your blog or twitter feeds to specific countries as we accept customers residing within our country. If yes, how to go for it? What are the tools available so that a Google search from our country results in our e-content being listed on top. As the popularity of our blogs, linked profile, twitter feed is of more importance for the visitors within our country which would in return be helpful to our business.

I would be extremely helpful to everyone of you who could help me out with these novice questions.

Thanks in advance.
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RESPONSES

  • Posted by Gary Bloomer on 7/17/2012 at 10:00 AM Accepted
    All things are possible. The bigger question is, what's in it for potential customers?

    How many people do you know of that shop for brokerage services via social media? How do other brokerage services use social media? What ideas can you swipe and deploy?

    As for how to get onto page 1 of SEO? Deliver relevant content to an eager audience. Connect with related blogs and comment on those posts, then, Tweet about your contributions.

    Cross reference and cross link these pieces of content on other social media platforms, link to your main site, link to related sites, and build a network of related contextual links to build your presence as an authority.
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