Question

Topic: Career/Training

Defining Team Roles

Posted by marketgirl76 on 7/25/2012 at 4:23 PM ET 125 Points
Hi,

I'm currently expanding my marketing team. I have a 'marketing specialist' that is basically doing campaign planning and execution. I have a 'content specialist' focused on rolling out an editorial calendar and content strategy, web resources etc. I need someone who will coordinate tasks/project schedules so I'm thinking Marketing Coordinator. Do you have any examples of other tasks that would be included. My concern is there will start to be overlap with Marketing Specialist role.
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RESPONSES

  • Posted by mgoodman on 7/25/2012 at 7:11 PM Accepted
    It really depends on the tasks you need done and the skill sets of the individuals on the team. Listing more tasks just to fill out the list doesn't deal with the real issues.

    Different businesses have different needs, just as different individuals have different strengths and weaknesses.

    Who is responsible for strategy, pricing, new product development, etc.? Is that what YOU do? Or is this really just a marketing communications team and not a marketing team?
  • Posted by Peter (henna gaijin) on 7/26/2012 at 1:32 AM Accepted
    "My concern is there will start to be overlap with Marketing Specialist role." Of course there will be overlap. You are taking the jobs that 2 people were doing before and now splitting it into 3 people.

    It does sound like your marketing coordinator and marketing specialist roles will have a lot of overlap.

    And there is a lot more of certain tasks than others, and the amount of these tasks don't always match up to exactly how much a full time person can do. So best top accept that at times, there will be more than 1 person working on a set of tasks.

    This overlap can be fine, though best to still have a way to break out who is working on what. There are many ways to do this - by marketing specialty (you are kind of leaning this way with content versus campaign), by product line, by markets/regions, by specific project, etc.
  • Posted by marketgirl76 on 8/5/2012 at 11:56 AM Author
    Thank you for the feedback. In regards to my 'function' while the other two are doing their "things".....since I'm the head of Marketing for a parent company as well as it's 4 global subsidiaries and have grown the team from scratch over the past 3 years, much of my time is spent developing marketing strategy, campaign setting, ROI analysis, and managing the marketing and communication needs of 5 successful and growing companies.

    The President of the company provided me with the option to further grow my team. I appreciated this but want to only grow the team responsibly with people clearly knowing their role and contribution and not just grow for the sake of growing. That was the reason for my asking this question.
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