Know-How Exchange : Taglines/Names

Hi Michelle,

When you say "re-brand my business" that implies you will or already have created a new strategy (a re-positioning of your business). Have your written a business plan/marketing plan for your business? What is your existing brand position? How are you defining "higher end" customers? Do you have different competitors in the higher end segment? How is your product/service going to change? Why do you believe there is a market demand for a new entry into the higher end?

With your answers to these question, we will be able to provide you with some good ideas for a tagline that really targets your customers with a message that is meaningful to them

Steve

(Aside: Is this your current website: https://michellebaxter-interiors.com/? If so, you might want to clean it up to also convey "high-end" message.)

If so, it doesn't appear that you've had a tagline before - so what are you hoping that a tagline will do for you?
By definition, you're likely to only attract higher end clients, since interior design (etc.) isn't a service the average person is likely to be able to afford.

Based on your previous higher-end clients, why did they seek YOU out? What makes you the right choice for them? What can you do better/differently from other designers?

Jay is asking important questions. What's going to change about your business when you "re-brand" it? What is the tagline going to do for you? The website suggests you are already high-end, at least based on the photos. Those are not shabby homes, and the furniture/furnishings are clearly high-end. So what do you want to change? What's driving the need for a tagline?

You may want to start by thinking through your positioning and marketing strategy. That would seem to make more sense to me.

"If you are not clear on where you're going, then you'll end up someplace else." --Yogi Berra

Hi everyone,

You're all right in a way. Most of my portfolio is from a time when I worked for a design company. They had the resources to bring in higher end clients (advertising etc). On my own, it's been a bit of a struggle to get my name out there. The calls I have been getting are from people that watch Design on a Dime and think that a project can be done in a weekend and that I will do the painting.

Steve, here are your answers:

I am learning a lot about marketing as I go through this. Currently, I'm working on a marketing strategy that will get my name out to my target market which includes a new and polished website with a new logo (hence the tagline).
I did the current website on my own, out of college, and it attracts similar people. I've since grown and I want to reflect that.

Living in Northern Va., there is a demand for luxury design. From lobbyists to Senators to horse enthusiasts, there's a lot of potential clients.

Thanks, Jay, for your input. The tagline idea came from a woman in a PR firm I had consulted for re-branding myself.

Yogi bear does have a point! My thought process was: new logo and new website to attract a different "buyer" than before.

I want to provide my clients with an experience. I want to help them realize their dream home; one that reflects who they are or who they want to be, one that blends two people together, or a family together, one that they look forward to coming home to. Long commutes in this area, I feel, make that last part especially important.

I hope I have answered your questions. Sorry for the delayed response, but all things are put on hold when a little one needs you.

Thanks again!

*berra NOT bear

I think Jay's suggestion "Come Home To Your Dream" effectively communicates what you have provided as input.

good luck