E-Marketing - Weight loss Program from Anonymous: MarketingProfs Question 39846

Topic: E-Marketing

Weight Loss Program

Posted by Anonymous on 8/9/2012 at 8:21 PM ET 25 Points

I own a weight loss company and we are struggling with getting the word out and getting sales. What are some ways to increase sales and exposure.

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Posted on 8/10/2012 at 8:38 AM Accepted

Weight loss is big right now, but what differentiates you from everybody else? Why do you exist in the market? Who are you serving and how do you cater to them in a way that makes you stand out from weight watchers and Jenny Craig?

Once you find this out. use it in all of your marketing communications materials. I would suggest a few low hanging fruit options to get started. You can use press releases, a biog and maintain activity on a few social media profiles by posting success stories and tips.

Sounds like a lot of work and it is. You can always outsource some of it to get it done in less time.
Posted by Gary Bloomer on 8/10/2012 at 9:19 AM Accepted

Align the primary benefits of your product or program to a highly specific buyer. Speak to THIS person's desired outcome.
Posted on 8/14/2012 at 11:08 AM Accepted

Do you have a Facebook page? When I was doing some fundraising I held drawings for people who "liked" my page. You could give away a free consultation after you got to a certain number of likes. So after, for example, 50 people "like" you, you have your drawing and post it on your Facebook page.