Question

Topic: Career/Training

How To Align Mkting Automation With Content Mkting

Posted by SANTIAGORIOS on 250 Points
Does anybody knows a good source (a how to, or step by step document or book) for learning how to align mkting automation with content mkting? More than the concept behind it, I need a step by step guide. And what mkting automation do you recomend less expensive that infusionsoft for instance? Thanks
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RESPONSES

  • Posted by SteveByrneMarketing on Member
    Here's a link to help get started:

    "To most businesses, marketing automation software and content marketing make a powerful pair. But they will never reach their full potential until the content being used matches up specifically with what customers actually want to receive ..."

    https://www.contentmarketinginstitute.com/2012/08/get-better-performance-fr...
  • Posted by SANTIAGORIOS on Author
    Hello SteveByrneMarketing .. Thanks for your help. However, I already read that post (actually my comment is there) I'm looking for something more "step by step" than a concept
  • Posted by Gary Bloomer on Member
    Where else have you looked? And, more importantly, how does your MESSAGE align?
  • Posted by SANTIAGORIOS on Author
    PhilGrisolia4Results

    Thanks for your opinion.. Anyway, do you know a well crafted document or book that help me trought that proccess of what you called just "autoresponderes"? I guess there must be a difference. Just look how much an aweber solution costs vs an infusionsoft solution.. .. There must be extra on it .. Don't you think?
  • Posted by Gary Bloomer on Member
    I'll ask this again, only now, a little more directly:

    WHAT IS YOUR MESSAGE?

    To whom is your content directed? To what ends? To solve what problem?

    It's THIS point that you need to address before getting all bent out of shape on the mechanics of delivery.

  • Posted by SANTIAGORIOS on Author
    Gary: Thanks for your interest.

    I am a comunicator by nature, by experience and by education. I know the importance of the message, but that´s not my question here.
    I help small companies to deliver their message by creating relevant digital content. However, I want to align those messages with a marketing automation solution.
    So again, my question is if someone knows a how or step by step document or book wwhere I can learn to do this? and I want to know also a good solution less expensive then infusionsoft. Thanks again
  • Posted by SteveByrneMarketing on Member
    Just in case you missed them, here are some additional links for your review. If you have already seen all of these and really exhausted your own web search, perhaps what you're looking for just doesn't exist.

    https://www.warriorforum.com/internet-marketing-product-reviews-ratings/990...

    https://www.greenrope.com/greenrope_vs_infusionsoft.html

    https://www.ombud.com/product/compare/infusionsoft

    https://www.comparz.com/reviews/marketing-automation
  • Posted by SANTIAGORIOS on Author
    Hello Steve:

    Thanks for the recommendatios. Greenrope seems to be a less expensive option than Infusionsoft.

    Now I just want to know the "step by step guide". But maybe, as you say it just doesn't exist.

    I will wait for more answers this week before closing the question

    Thanks again
  • Posted by Gary Bloomer on Member
    A communicator by nature, by experience, and by education? OK. Good for you.

    Auto responders by Aweber. $19 per month. See Youtube and the Aweber site for training.
  • Posted by SANTIAGORIOS on Author
    Thanks Gary for your nice feedback....

    I'm not a native English speaker, but yes I'm a communicator
  • Posted by SANTIAGORIOS on Author
    MONMARK GROUP:

    Thanks a lot for your comment. I agree in most of it

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