Know-How Exchange : E-Marketing

Gary, thank you for your response, but I would really request if you can focus on our initiative for proposing marketing/advertising actions.

In question is not about "bombarding with surveys", the question is how companies can engage/promote their surveys to reach as much users as possible - this is, I guess, what you have issue with, as you say bombarding. Although our plan is what most of bigger companies do everyday, and a lot more! But they have their own departments... our client don't.

If you really want to talk about validity or sense of new service, you can contact me directly, I'll be glad to talk about it, especially because these kind of questions we will get from our potential customers and are related to pitch to the customers, not what I'm asking here.

Thank you... maybe my question would be better if I skip what it is about and just ask about proposing actions...?

I'm wondering if it's the weather.

Perhaps it's something in the air.

Or possibly the hurly burly connected with the pending election is to blame?

Who knows?

Either way, I've had three questioners in quick succession find fault with my requests for further information to their initial questions.

Oh dear ... people are not hearing what they WANT TO HEAR! The truth? Conflicting opinion? Good lord ... they'll have no truck with THAT, thank you very much!

That might mean having to retool. or realign, or even ,,, goodness me and heaven forbid ... mean admitting that they're somewhat lost! Or perhaps even clueless!

One of these people berated me by personal e-mail ... three times ... and even went so far as to question my politics (WTF?).

This same person proudly announces on her Etsy site that she's on vacation until further notice! Oh, the sales must be flooding in!

And all this crap for a 50 point question. I really wonder why I bother.

Then another recent questioner ... someone who placed such high regard on their line of inquiry that it was worth a whole 25 points ... was equally snippy ... and, alas for their clients at least ... similarly clueless. And then people wonder why the world economy is doing down the drain.

And now here we are again.

Having dragged my weary way through your question,
to my mind, and from everything that you explained, it READ as if SOMEONE .... SOMEWHERE ... would be bombarded with information about surveys.

KNOW THIS: this approach is a mistake. So YES ...
your approach is too aggressive.

I'll happily speak to you on the telephone about this issue: my fee is $1,000 per hour ... in advance. Still
want to talk? Probably not ... not when there's a real investment to be made.

Will small businesses accept your suggestions? No. Not until you learn to stop ___________ and begin ________
________________ over time.

So, again ... What proof do you have that this kind of survey bombardment WHOOPS, I mean "approach" will be needed, will be of use, or has a future?

Are small businesses open to this suggestion?
Probably not. Why not send them a survey.

As for negative reactions ... this ought to be obvious.

Your question presupposes that small business owners WANT this service. Where is your business plan and your market research to back up your market positioning? What keys has this information revealed and how will
you use these keys to adjust your approach?

So, as and when I have opinions on issues WITHIN questions on this forum, if I feel that the questions are warranted and that the answers to those questions will help consumers I'll voice them ... and I'll continue
voicing them whether unprepared questioners like
it or not.

I trust this clarifies my position.

Good day to you.

Gary, thank you very much, I appreciate your time and effort, you seem to be a very experienced guy, I misjudged you the first time.

If any other member would like to pitch in, please do, I would really like to have another view on this or to confirm and agree with Gary's response.

Thank you

Your response is both greatly appreciated and valued. Thank you for being willing to listen to my point of view.

Thank you for your responses, so far. I was hoping to get some more responses regarding the action plan we are going to suggest.

So, before closing the question, let's try to spin it one more time:

Let's assume we are not offering surveys (which we established we will will have a very big challenge at ), but we offer a service to create unique product selling page.
And let's assume we already have clients.

These clients are mostly small businesses who have the need for this as it exposes certain products for the certain time period and focuses on selling just that.

Now, the challenge for them is how do they effectively promote their new product page within their community.
So, they need a little help.

And here we come in and suggest how to promote new built product page, and action plan described in first post.

The questions:
1. do you suggest a specific approach how to suggest this action plan to our clients who have no or very little experience in marketing/advertising (usually just AdWords)?
2. Would you add anything on our action plan (something obvious we missed)?
3. Any comments on action plan (assume we already have clients)?

We understand the limitation of the action plan, but we just want to give a little to those clients who need help in this direction.

Thank you

OK, Garry and Jay, thank you for your participation, but I realized I need to revise how I ask the questions. I see you guys are really experienced marketers, so the only reason I see for not getting the answers on my questions, is that the questions are not good.

I will try better, next time.