Question

Topic: E-Marketing

Promotion Mix And Marketing Tools

Posted by Anonymous on 9/13/2012 at 3:04 AM ET 25 Points
What is the difference between the promotion mix and the marketing tools? For example, the tools used to communicate with customers include internet, face to face interviews, newspapers, television etc. How does the promotion mix come into this?
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  • Posted by pmswish on 9/13/2012 at 9:25 AM Accepted
    As one part of the overall Marketing Mix (4Ps) Promotion covers all methods of communication with the customer. The Promotional Mix includes aspects such as advertising, personal selling, sales promotion, PR, and direct marketing. Marketing tools are the more specific items you use to implement these aspects, including the ones you have listed here: internet, face to face, newspapers, television, etc.
  • Posted on 9/13/2012 at 10:31 AM Accepted
    oo great job thank for sharing marketing tools keep it update...................
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