Question

Topic: E-Marketing

Bachelor Thesis- Marketing Airline Industry

Posted by sophie.haensel on 9/20/2012 at 5:29 AM ET 250 Points
Hello,

I am having difficulty in deciding/ narrowing down a topic for my bachelor thesis. The two focus points are airline industry and marketing.

First I was thinking about writing how airlines market themselves on social media (using KLM as a case study) but I am lacking research question and literature.

I have found a lot of information on environmental responsibility of airlines - CSR

Or on loyalty management in the airline industry.

Some suggestions or advice would be greatly appreciated !

Thank you in advance
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RESPONSES

  • Posted by Peter (henna gaijin) on 9/20/2012 at 11:13 AM Accepted
    We can't tell you what subject to cover - that is up to you. But, my suggestion would be to do some general research on airline marketing and see what you can find enough info on to do a report. And then look at which of these areas has some interest to you.

    You already have 3 areas - social media, CSR, and loyalty. Any of these interest you?
  • Posted by cookmarketing@gmail. on 9/20/2012 at 11:25 AM Accepted
    Use the Fred Smith FedEx approach on your paper. As Peter suggested, become embedded in the industry, discover what needs/wants are not being met, exploit that niche in you thesis
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