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Topic: Student Questions
What Is Atl In Marketing Strategy?
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I am now in the bachelor, in the second year.
I have to do a project at school. The theme is " What is ATL. in my idea about what I have learn from some researches the closest definition to it is that ATL include ads on TV, radio, press etc. For those products which are not around store." But my question is: what is more than this "poor" definition?Is it right that now it is time for WOM, the sales an communication face to face with customer are more useful instead of paying a lot for a space(30 sec) on ads in TV, radio etc?
RGDS
JONELA