Question

Topic: Taglines/Names

Need Good Play On Words!

Posted by news1417 on 10/5/2012 at 10:22 AM ET 125 Points
Our company needs a fun tagline. We specialize in high end bike seats targeted at professional and age group triathletes and cyclists. The best compliment someone can give it: I didn't even notice the seat. Which in translation means my butt didn't hurt, nothing went numb etc...

I want a play on words like: you will NEVER notice us! except you have to notice us first in order to purchase the seat....its a catch 22. You have to notice us, tell others about us, but if you ride and do not think about your seat then we have provided comfort. any thoughts, ideas?
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RESPONSES

  • Posted by Peter (henna gaijin) on 10/5/2012 at 10:05 PM Accepted
    The best bike seat you'll never notice

    The bike store will be the last time you notice this saddle.

  • Posted by Jay Hamilton-Roth on 10/5/2012 at 10:28 PM Accepted
    We Feel Your Pain
    No More Pain In The A**
  • Posted by NovaHammer on 10/6/2012 at 9:27 PM Accepted
    Your bottom line matters ... to ours.

    Get a leg up ... on our saddles.

    We get behind great athletes.

  • Posted by news1417 on 10/7/2012 at 11:50 PM Author
    Thanks for all the suggestions!
    Peter, the best bike seat you will never notice....this might be taking me somewhere. we sell through dealers and also host an e-commerce site, but do not personally have a store front.

    I am really envisioning ad copy that focuses on the words NEVER NOTICE - just to be catchy. thoughts?
  • Posted by NovaHammer on 10/8/2012 at 10:27 AM Member
    The target for 'most professional and age group triathletes' (your market) is not comfort but improved results. Having 2 world master triathletes in the family the talk was always about improving mechanical advantage. Economy of effort. Not how nice I felt after a race.

    If you can translate that into your saddle tagline .... your stated audience would hear you versus those looking for something else like a cushy ride.

  • Posted by mdlugozima on 10/8/2012 at 11:42 AM Accepted
    Meet the seat that beats defeat.
    We're behind you all the way.
    One less thing to worry about.
    Sit in the driver's seat.
    Don't be a sore winner.
    No pain, all gain.

  • Posted by news1417 on 10/8/2012 at 9:31 PM Author
    NovaHammer - thanks for the input from someone familiar with the target audience. We typically translate that comfort = increases speed and performance. When you aren't hurting or numb then you are able to have more output. Comfort = speed is the current tagline.

    but I certainly need to make sure along with highlighting comfort that I highlight the effects of the comfort - that being better performance!

    Thank you!
  • Posted by NovaHammer on 10/12/2012 at 9:31 PM Member
    'selling through dealers and also host an e-commerce site' ....means you have to be direct about what your seats can offer competitors...If YOU translate comfort =speed etc. does that nec. mean athletes (clients)read it that way when marketed through a 3rd party?

    Sell the largest benefit to your clients...looking for success. Surely 'comfort' isn't the 1st word they come up with. Don't waste a tagline trying to educate them.... some may not get it. Like shoes, the stiffer the more rider energy transferred into motion is delivered to the bike....Why do they compete?



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